How I can help you

Having spent half of my carrier in business (as an industrial salesman, retail executive and entrepreneur) and half in higher education (as a professor and an administrator) I can help you develop and implement new product ideas for a new venture or for an on-going enterprise. Whether new or on-going the process for developing a new product is always non-routine and complex. Furthermore, the first several steps in this process, which ends with a written business plan, are the most important and the most ambiguous. I can help you think through these early steps and frame two critical foundations for every business plan: a clear understanding of the purpose of and the market for your Product; a focus on one or more of the four strategic controllable variables that you envisions how your new product will be successful in the market you will target.

Areas of Expertise
  • Sales, Marketing & Public Relations

Industry Experience
  • Nonprofit, Public and Professional Organizations

Education
  • A.B.    Psychology, University of Georgia
  • MBA   Marketing, Georgia State University
  • Ph.D.   Georgia State University
  • Dissertation: Marketing Knowledge and Operating Efficiency in a Nonprofit Organization: Goodwill of America

Communication Methods

  • In Person